status.health® Blog Writing Guide

status.health® Blog Writing Guide

Enterprise-focused content for health verification infrastructure.

Voice

Technical but accessible. Direct, not verbose. Privacy-obsessed, not preachy.

Write for decision-makers who understand infrastructure. CTOs evaluating solutions. CHROs managing compliance. Security teams assessing risk.

We are not a healthcare startup. We’re infrastructure for health verification.

Use “status.health®” (lowercase with ®). Copyright is “Status Health SPC.”

Core Principles

We write about:

• Zero-knowledge architecture
• HIPAA compliance through design
• Privacy-preserving infrastructure
• Enterprise implementation

We never:

• Focus on individual health stories
• Use consumer-oriented language
• Include unnecessary context
• Explain basic privacy concepts

We always:

• Lead with technical value
• Emphasize zero data storage
• Focus on compliance benefits
• Keep it concise

Structure

Front Matter

---
layout: post
title: "Zero-Knowledge Health Verification: Technical Overview"
date: YYYY-MM-DD
categories: [infrastructure, privacy, compliance, dear-regulators, case-studies, product-updates, announcements]
excerpt: "How privacy-preserving architecture eliminates HIPAA liability."
attribution: claude
---

Posts represent status.health® technical documentation. Include attribution: claude for AI-assisted content.

Content Structure

Open with the problem. Make it visceral and immediate for enterprise decision-makers. State the technical solution. Connect directly to the problem without transitional fluff. Explain the implementation. Use complete sentences that flow naturally. Close with business value. Make the future state concrete and achievable.

Write paragraphs that develop complete thoughts. Use headers that advance the argument. Eliminate every unnecessary word.

Language

Use:

• Health verification infrastructure
• Zero-knowledge proofs
• Privacy-preserving architecture
• Cryptographic verification
• HIPAA-compliant design

Avoid:

• Personal health journeys
• Community stories
• Emotional appeals
• Consumer benefits
• Verbose explanations
• Colon followed by lists (e.g., “unprecedented: X, Y, Z”)
• Triple concepts with commas
• Short choppy sentences that act like bullet points
• Em dashes for parenthetical thoughts
• Repetitive sentence structures

Every Post Should

1. Explain technical architecture
2. Demonstrate compliance value
3. Focus on enterprise needs
4. Maintain technical accuracy
5. Respect reader expertise

Writing Excellence

Transform AI-like patterns into sophisticated prose:

• Instead of “X: A, B, C” write complete thoughts that integrate concepts
• Replace short choppy sentences with flowing paragraphs that develop ideas
• Vary sentence length and structure throughout
• Connect ideas through logic, not lists
• Make every sentence earn its place

Paragraph flow principles:

• Each paragraph should build on the previous one, not restate concepts
• Combine related ideas naturally rather than separating them
• Use transitions like “This means” or “Our approach” to connect thoughts
• Add clarifying phrases like “or anyone else” to strengthen claims
• End paragraphs with forward momentum, not summary statements

Checklist

• Does this read like technical documentation?
• Is the business value clear?
• Have I removed all unnecessary words?
• Would a CISO find this valuable?
• Did I include attribution: claude if applicable?
• Have I eliminated all colon-list patterns?
• Do sentences flow naturally without repetitive structures?
• Would a human expert have written this?

When it works, a status.health® post should feel like excellent infrastructure documentation written by someone who deeply understands both the technology and the business need.