Blog Content Calendar: Weekly Posts & Monthly Deep-Dives

Blog Content Calendar: Weekly Posts & Monthly Deep-Dives

This issue tracks all blog posts from June 2025 through May 2027. Check off items as they are drafted, reviewed, and published.

📋 Status Key

• Not started
• ✅ DRAFTED - Post written and in _drafts/ folder
• 📝 IN REVIEW - Post being reviewed/edited
• 🚀 PUBLISHED - Live on blog

June 2025 - Pride Month & Launch

Weekly Posts

• Week 1 (Mon, Jun 9): “Understanding Zero-Knowledge Proofs in 5 Minutes” ✅ DRAFTED
  • Simple explanation using everyday analogies
  • Author: status.health® team
  • Categories: [privacy, product-updates]
• Week 2 (Mon, Jun 16): “Pride Month: Celebrating Sexual Health as Self-Care”
  • Pride-themed health content
  • Categories: [sexual-health, announcements]
• Week 3 (Mon, Jun 23): “The Real Cost of STI Stigma in LGBTQ+ Communities”
  • Data-driven look at health disparities
  • Categories: [sexual-health, privacy]
• Week 4 (Mon, Jun 30): “Your Sexual Health Data: Who Has Access?”
  • Current privacy landscape analysis
  • Categories: [privacy, sexual-health]

Monthly Deep-Dive

• Last Friday (Jun 27): “Pride Special: The State of LGBTQ+ Sexual Health in 2025” ✅ DRAFTED
  • Comprehensive landscape analysis (2,500+ words)
  • Categories: [sexual-health, privacy]

July 2025 - Community Building

Weekly Posts

• Week 5 (Mon, Jul 7): “Building Trust in Digital Health: Our Design Philosophy”
  • Behind-the-scenes product development
  • Categories: [product-updates, privacy]
• Week 6 (Mon, Jul 14): “STI Testing 101: What Actually Happens at the Clinic”
  • Demystifying the testing process
  • Categories: [sexual-health]
• Week 7 (Mon, Jul 21): “The History of Sexual Health Privacy Breaches”
  • Why privacy-first matters
  • Categories: [privacy, sexual-health]
• Week 8 (Mon, Jul 28): “Summer Safety: Sexual Health During Festival Season”
  • Seasonal health tips
  • Categories: [sexual-health, announcements]

Monthly Deep-Dive

• Last Friday (Jul 25): “The Complete Guide to STI Testing Frequencies”
  • Comprehensive testing schedules by risk profile
  • Categories: [sexual-health]

August 2025 - Education & Awareness

Weekly Posts

• Week 9 (Mon, Aug 4): “Love, Sex, and Verification: Reimagining Dating App Safety”
  • Vision for integrated health verification
  • Categories: [product-updates, sexual-health]
• Week 10 (Mon, Aug 11): “Community Voices: What LGBTQ+ People Want from Health Tech”
  • Survey results and insights
  • Categories: [sexual-health, announcements]
• Week 11 (Mon, Aug 18): “Back to School: Sexual Health for College Students”
  • Campus-focused content
  • Categories: [sexual-health]
• Week 12 (Mon, Aug 25): “Breaking Down Barriers: Why People Skip STI Testing”
  • Addressing common concerns
  • Categories: [sexual-health, privacy]

Monthly Deep-Dive

• Last Friday (Aug 29): “Understanding Zero-Knowledge Proofs: A Deep Technical Dive”
  • Detailed privacy technology explanation
  • Categories: [privacy, product-updates]

September 2025 - Technical & Community Focus

Weekly Posts

• Week 13 (Mon, Sep 1): “Blockchain Basics for Sexual Health”
  • How distributed ledgers protect privacy
  • Categories: [privacy, product-updates]
• Week 14 (Mon, Sep 8): “The Science of Incentivizing Healthy Behaviors”
  • Behavioral economics in health
  • Categories: [sexual-health, product-updates]
• Week 15 (Mon, Sep 15): “Bisexual Health Week: Addressing Bi+ Community Needs”
  • Identity-specific content
  • Categories: [sexual-health, announcements]
• Week 16 (Mon, Sep 22): “What Makes a Social Purpose Corporation Different”
  • Our business model explained
  • Categories: [announcements]
• Week 17 (Mon, Sep 29): (Reserved for monthly deep-dive)

Monthly Deep-Dive

• Last Friday (Sep 26): “Building Trust in Digital Health: Our Security Architecture”
  • Technical transparency report
  • Categories: [privacy, product-updates]

October 2025 - Mental Health & Technology

Weekly Posts

• Week 18 (Mon, Oct 6): “Mental Health and STI Testing: Breaking the Anxiety Cycle”
  • Addressing testing fears
  • Categories: [sexual-health]
• Week 19 (Mon, Oct 13): “Privacy by Design: How We’re Building status.health®”
  • Technical architecture overview
  • Categories: [privacy, product-updates]
• Week 20 (Mon, Oct 20): “Partner Notification Without the Drama”
  • Communication strategies
  • Categories: [sexual-health, privacy]
• Week 21 (Mon, Oct 27): “The Future of Health Verification: Beyond Paper Results”
  • Technology vision
  • Categories: [product-updates, privacy]

Monthly Deep-Dive

• Last Friday (Oct 31): “The Real Economics of STI Testing: A Cost Analysis”
  • Financial barriers deep-dive
  • Categories: [sexual-health]

November 2025 - Building & Transparency

Weekly Posts

• Week 22 (Mon, Nov 3): “Building with Attest.ink: Our Commitment to AI Transparency”
  • Technical deep-dive
  • Categories: [product-updates, privacy]
• Week 23 (Mon, Nov 10): “Winter Wellness: Seasonal Sexual Health Tips”
  • Cold weather health guide
  • Categories: [sexual-health]
• Week 24 (Mon, Nov 17): “Creating Safe Spaces: Digital Privacy for Marginalized Communities”
  • Security best practices
  • Categories: [privacy, sexual-health]
• Week 25 (Mon, Nov 24): “Thanksgiving Reflections: What We’re Grateful For”
  • Community appreciation
  • Categories: [announcements]

Monthly Deep-Dive

• Last Friday (Nov 28): “Mental Health and Sexual Health: The Hidden Connection”
  • Holistic health approach
  • Categories: [sexual-health]

December 2025 - Reflection & Beta Launch

Weekly Posts

• Week 26 (Mon, Dec 1): “World AIDS Day: Remembering Our History, Building Our Future”
  • Community reflection
  • Categories: [sexual-health, announcements]
• Week 27 (Mon, Dec 8): “The Economics of STI Testing: Hidden Costs Revealed”
  • Financial barriers analysis
  • Categories: [sexual-health]
• Week 28 (Mon, Dec 15): “2025 Wrapped: Our Journey So Far”
  • Year-end reflection
  • Categories: [announcements]
• Week 29 (Mon, Dec 22): “Beta Testing Announcement: Join Our Early Community”
  • First beta tester recruitment
  • Categories: [announcements, product-updates]
• Week 30 (Mon, Dec 29): (Holiday break / best-of content)

Monthly Deep-Dive

• Last Friday (Dec 26): “2025 Year in Review: Building Towards Better Health”
  • Annual reflection
  • Categories: [announcements]

January 2026 - New Year & Beta Testing

Weekly Posts

• Week 31 (Mon, Jan 5): “New Year, New Approach to Sexual Health”
  • Setting health goals for 2026
  • Categories: [sexual-health, announcements]
• Week 32 (Mon, Jan 12): “Beta Tester Spotlight: Meet Our Early Adopters”
  • Community profiles
  • Categories: [announcements]
• Week 33 (Mon, Jan 19): “Privacy Day: Your Health Data Rights in 2026”
  • Annual privacy awareness (Jan 28)
  • Categories: [privacy]
• Week 34 (Mon, Jan 26): “Building in Public: MVP Development Updates”
  • Transparent progress report
  • Categories: [product-updates]

Monthly Deep-Dive

• Last Friday (Jan 30): “New Year, New Testing Habits: Behavioral Science Guide”
  • Habit formation strategies
  • Categories: [sexual-health]

February 2026 - Love & Beta Features

Weekly Posts

• Week 35 (Mon, Feb 2): “Love in the Time of Beta Testing”
  • Valentine’s themed health content
  • Categories: [sexual-health]
• Week 36 (Mon, Feb 9): “Feature Preview: What Beta Testers Are Testing”
  • Platform sneak peek
  • Categories: [product-updates]
• Week 37 (Mon, Feb 16): “Black History Month: Black LGBTQ+ Health Pioneers”
  • Community celebration
  • Categories: [sexual-health, announcements]
• Week 38 (Mon, Feb 23): “Community Feedback: Shaping status.health® Together”
  • User input highlights
  • Categories: [product-updates, announcements]

Monthly Deep-Dive

• Last Friday (Feb 27): “Love in the Time of Zero-Knowledge: Dating with Privacy”
  • Relationship-focused content
  • Categories: [privacy, sexual-health]

March 2026 - Launch Preparation

Weekly Posts

• Week 39 (Mon, Mar 2): “Spring Into Action: Preparing for Launch”
  • Pre-launch updates
  • Categories: [announcements, product-updates]
• Week 40 (Mon, Mar 9): “Trans Day of Visibility: Healthcare Privacy for Trans People”
  • Trans-focused content (Mar 31)
  • Categories: [sexual-health, privacy]
• Week 41 (Mon, Mar 16): “Beta Testing Insights: What We’ve Learned So Far”
  • Development updates
  • Categories: [product-updates]
• Week 42 (Mon, Mar 23): “Countdown to Launch: Final Preparations”
  • Launch anticipation
  • Categories: [announcements]
• Week 43 (Mon, Mar 30): (Reserved for launch prep)

Monthly Deep-Dive

• Last Friday (Mar 27): “Understanding PrEP and PEP: A Community Guide”
  • Medication education piece
  • Categories: [sexual-health]

April 2026 - LAUNCH MONTH! 🚀

Weekly Posts

• Week 44 (Mon, Apr 6): “We’re Live: Welcome to the Future of Sexual Health Verification”
  • Official launch announcement
  • Categories: [announcements, product-updates]
• Week 45 (Mon, Apr 13): “Getting Started with status.health®: Your First Verification”
  • User onboarding guide
  • Categories: [product-updates]
• Week 46 (Mon, Apr 20): “Early User Stories: Real People, Real Impact”
  • First testimonials
  • Categories: [announcements]
• Week 47 (Mon, Apr 27): “Clinic Partnerships: Expanding Access Nationwide”
  • Network growth updates
  • Categories: [announcements, product-updates]

Monthly Deep-Dive

• Last Friday (Apr 24): “Launch Special: Behind the Scenes of Building status.health®”
  • Founder stories and challenges
  • Categories: [announcements, product-updates]

May 2026 - Post-Launch Growth

Weekly Posts

• Week 48 (Mon, May 4): “One Month In: Lessons from Our Launch”
  • Transparent progress report
  • Categories: [announcements]
• Week 49 (Mon, May 11): “Feature Spotlight: Understanding Your Privacy Dashboard”
  • Platform walkthrough
  • Categories: [product-updates]
• Week 50 (Mon, May 18): “Community Q&A: Your Questions Answered”
  • Addressing user feedback
  • Categories: [announcements]
• Week 51 (Mon, May 25): “Mother’s Day: Sexual Health Across Generations”
  • Intergenerational health
  • Categories: [sexual-health]

Monthly Deep-Dive

• Last Friday (May 29): “User Privacy Report: Our First Month of Data Protection”
  • Security audit results
  • Categories: [privacy, announcements]

📊 Monthly Deep-Dive Schedule (2,000-3,000 words)

2025

• June 2025: “Pride Special: The State of LGBTQ+ Sexual Health in 2025” ✅ DRAFTED
• July 2025: “The Complete Guide to STI Testing Frequencies”
• August 2025: “Understanding Zero-Knowledge Proofs: A Deep Technical Dive”
• September 2025: “Building Trust in Digital Health: Our Security Architecture”
• October 2025: “The Real Economics of STI Testing: A Cost Analysis”
• November 2025: “Mental Health and Sexual Health: The Hidden Connection”
• December 2025: “2025 Year in Review: Building Towards Better Health”

2026

• January 2026: “New Year, New Testing Habits: Behavioral Science Guide”
• February 2026: “Love in the Time of Zero-Knowledge: Dating with Privacy”
• March 2026: “Understanding PrEP and PEP: A Community Guide”
• April 2026: “Launch Special: Behind the Scenes of Building status.health®”
• May 2026: “User Privacy Report: Our First Month of Data Protection”

📝 Publishing Guidelines

Weekly Posts

• Publishing Day: Wednesdays
• Date in Post: Monday of that week
• Length: 500-1,500 words
• Workflow: Draft → Review → Publish

Monthly Deep-Dives

• Publishing Day: Last Friday of month
• Length: 2,000-3,000 words
• Preparation: Draft 2 weeks in advance
• Promotion: Newsletter feature, social media campaign

Required for All Posts

• Front matter includes attribution: claude
• Categories properly assigned
• Excerpt under 150 characters
• Passes brand voice check

• [ ] Newsletter-ready

🔗 RSS Feed Integration

• Feed URL: https://blog.status.health/feed.xml
• Format: RSS 2.0 with full content
• Updates: Automatically when posts move to _posts/
• Substack Integration: See SUBSTACK_RSS_INTEGRATION.md

🚀 Quick Actions

To Draft a New Post:

1. Check calendar for next post topic
2. Create file in _drafts/ with format: YYYY-MM-DD-slug-title.md
3. Include all required front matter
4. Add attribution: claude
5. Write post following brand guidelines
6. Add AI attribution badge at end

To Publish a Post:

1. Review post in _drafts/
2. Move to _posts/: mv _drafts/post.md _posts/
3. Commit and push to main branch
4. Newsletter notification triggers automatically
5. Check Substack for RSS import

Weekly Workflow:

• Monday: Move Wednesday’s post from drafts to posts
• Tuesday: Review in staging
• Wednesday: Publish (push to main)
• Thursday: Check Substack import
• Friday: Start drafting next week’s post
• Week 65: “Six Months Live: Impact Report” - Major milestone analysis
• Week 66: “Hacktoberfest: Open Source Sexual Health” - Developer engagement
• Week 67: “Halloween Special: Scary STI Myths Debunked” - Fun educational content
• Week 68: “Partner Spotlight: Clinics Making a Difference” - Healthcare provider features

Weekly Posts (November 2026)

• Week 69: “Thanksgiving: Grateful for Our Growing Community” - Community appreciation
• Week 70: “Winter Wellness 2.0: Cold Weather Health Tips” - Seasonal guidance
• Week 71: “Platform Evolution: Your Feedback in Action” - Product development story
• Week 72: “Planning Ahead: 2027 Roadmap Preview” - Future vision

Weekly Posts (December 2026)

• Week 73: “World AIDS Day 2026: Progress and Promise” - Annual observance
• Week 74: “Year-End Metrics: Our First 8 Months Live” - Comprehensive data
• Week 75: “Holiday Health: Safe Celebrations Guide” - Seasonal safety
• Week 76: “2026 Wrapped: A Year of Growth and Impact” - Annual reflection

Q1 2027: Year 2 Begins

Weekly Posts (January 2027)

• Week 77: “New Year 2027: Setting Ambitious Health Goals” - Annual kickoff
• Week 78: “Success Stories: Users Share Their Journeys” - Community testimonials
• Week 79: “Privacy Day 2027: Your Rights, Our Promise” - Annual privacy focus
• Week 80: “Feature Launch: Telehealth Integration” - Major platform update

Weekly Posts (February 2027)

• Week 81: “Valentine’s 2027: Love in the Age of Verification” - Relationship focus
• Week 82: “10 Months Live: Lessons and Victories” - Platform retrospective
• Week 83: “Black Excellence in Sexual Health Tech” - Community celebration
• Week 84: “User Milestone: 100,000 Verifications” - Major achievement

Weekly Posts (March 2027)

• Week 85: “Spring Forward: Health Check Reminders” - Seasonal wellness
• Week 86: “Trans Day of Visibility 2027: Progress Report” - Community update
• Week 87: “API v3: What Developers Can Build Now” - Technical announcement
• Week 88: “Community Spotlight: Local Success Stories” - Regional focus

Q2 2027: Scaling Impact

Weekly Posts (April 2027) - ONE YEAR ANNIVERSARY

• Week 89: “One Year Live: Celebrating Our Journey Together” - Anniversary special
• Week 90: “By The Numbers: 365 Days of Impact” - Comprehensive metrics
• Week 91: “Thank You: Messages from Our Community” - User appreciation
• Week 92: “The Future is Bright: Year 2 Vision” - Forward-looking content

Weekly Posts (May 2027)

• Week 93: “Expanding Access: New Clinic Partnerships” - Growth updates
• Week 94: “Feature Spotlight: Advanced Privacy Controls” - Product deep-dive
• Week 95: “Mother’s Day: Health Across Generations” - Family health focus
• Week 96: “Community Survey Results: You Spoke, We Listened” - User feedback

Monthly Deep-Dives (Year 2 - June 2026 to May 2027)

• June 2026: “Pride Report: One Year of Building in Public” - Development journey reflection
• July 2026: “Three Months Post-Launch: Data and Insights” - Early adoption analysis
• August 2026: “The Psychology of Verification: Why Badges Work” - Behavioral science study
• September 2026: “Sexual Health Myths Debunked: What Science Says” - Evidence-based education
• October 2026: “Six Months Live: Privacy Report Card” - Security and privacy audit
• November 2026: “Building Community Trust: Transparency in Practice” - Open development philosophy
• December 2026: “2026 Annual Report: From Vision to Reality” - Year-end comprehensive analysis
• January 2027: “The State of LGBTQ+ Sexual Health: 2027 Edition” - Annual health landscape report
• February 2027: “Love and Privacy: Dating in the Digital Age” - Relationship technology focus
• March 2027: “Understanding PrEP and PEP: Updated Guidelines” - Medical education refresh
• April 2027: “One Year Live: Lessons, Metrics, and Celebrations” - Anniversary deep-dive
• May 2027: “The Future of Sexual Health Tech: Expert Roundtable” - Industry leader perspectives

Annual Reports

• December 2025: “2025 Annual Report: Building the Foundation” - Pre-launch year covering product development, community building, educational content impact, and MVP progress toward beta testing
• December 2026: “2026 Annual Report: Launch Year Success” - First launch year comprehensive review including 8 months of live platform metrics, user testimonials, privacy achievements, and 2027 roadmap
• April 2027: “One Year Live Special Report: Transforming Sexual Health” - Detailed analysis of first full year of operations, impact metrics, and vision for the future

Content Guidelines

Pre-Launch Focus (Months 1-6)

• Educational content about STI testing and privacy
• Community building and awareness
• Technical explanations of our approach
• Beta tester engagement

Post-Launch Focus (Months 7-24)

• User success stories and testimonials
• Platform feature spotlights
• Partnership announcements
• Impact metrics and transparency reports

Evergreen Topics

• Sexual health education
• Privacy and security
• LGBTQ+ community focus
• Testing guidance and schedules
• Mental health and wellness
• Technology and innovation

Seasonal Considerations

• Pride Month (June) - Special LGBTQ+ content
• World AIDS Day (December 1) - HIV/AIDS awareness
• Valentine’s Day - Relationship health
• Back to School - Student-focused content
• Holiday seasons - Travel and gathering safety

AI Transparency

All blog posts should include appropriate attest.ink badges indicating human or AI-assisted creation, maintaining our commitment to transparency.